Zombieland Analysis

Click here for Zombieland opening titles

How does the title sequence establish genre, character and narrative?

The title sequence establishes the genre because its in low key lighting which automatically gives the viewer a sense of fear. Also there is a lot of gore in it as it shows zombies eating other humans. Its shows immedietly that a town has be over taken by zombies and that there is only a few humans left and mainly zombies. From watching the title sequence, you can tell there will be alot of gore and you have an overall idea of whats going on.

How does the titile sequence attract an audiences interest?

 The camera shots attracts the audience as some are really close ups of the zombies eating flesh ofother people. Also the voice over is unusual because he is explaining how to survive against the zombies. It intrigues the viewer to find out more as there is a few humans left that need to protect themselves fom the zombies.

What do you consider to be the target audience of the film and why?

 I consider the target audience of the film to be a 15 as there is mainly just gore in it, other than that there isnt nothing else. There is no sexual content or things that could disturb the younger audience.

Who has produced the film and how is that evident in the title sequence?

You can easily tell who produced the film as its appears in red which stands out against the background image.

Analysis Of Opening Titles

The counjuring

http://www.artofthetitle.com/title/the-conjuring/


When we watched the opening titles for the counjuring it immediatly created a sense of fear as the background music was very mysterious and edgey. As the titles were coming up behind them was news reports of a family and hem moving into a old house. This makes the viewer want to know more as they want to know who the family are and why they were in the news. Also the lighting was all in low key, so was dark and dull, his also put the viewer on edge as we associate dark dull colours with negative and scary things. The images used of the house, on the newsapers were in black and white suggesting that it was in the past and that the house has a history. Throughtout the titles bits of papers and images are being switched and put over a lightbox projector, this suggest someone is showing these papers to a group of people, maybe its now an investigaion whatever happened to this family in the house. So all of this creates a sense of the unknown, and mystery. This intregues the viewers.

Analysis of Horror Opening

Horror Questionnaire

Link to my questionnaire:
https://docs.google.com/forms/d/1rgyULiLaB9ptI_9jnQ8IBkcJVa3_gH4vOL5Fo5vmGlo/viewform

Lint to the responses to my questionnaire:
https://docs.google.com/spreadsheet/ccc?key=0AhpwnOVE6AZLdHRYV3BDZ1ozNGxoanVQNXl2OUMwTWc&usp=drive_web#gid=0

BBFC Ratings

U- Universal

• Suitable for all ages.
• Audience- usually 4 and over.
• If something bad/scary happens, it is immediately counterbalanced with something good/happy.
• Horror scenes should be very mild and quick- shouldn't be able to cause anxiety with young children (should be reassuring).

PG- Parental Guidance

• General viewing- some scenes may be unsuitable.
• Audience- 8 and over.
• Parents should be able to decide whether its suitable or not.
• Horror scenes shouldn't be too long or intense.
• Language should be mild.

12/12A

• Suitable for 12 years and over, but if a child under 12 wants to watch then an adult must be with them.
• Can have racist/ sexist characters in but the film must not say them being racist or sexist is right.
• Drugs misuse- inefficient and should not be glamorised.
• Language can be mild, but must not be frequent.
• Moderate violence but must not be detailed.

15

• Suitable for 15 years and over.
• No one younger than 15 can watch a 15 film.
• Strong threat and menace are permitted.
• A 15 rated film may include; strong violence, frequent strong language, portrayals of sexual activity, strong verbal references to sex, sexual nudity, brief scenes of sexual violence or verbal references to sexual violence, discriminatory language or behaviour and drug taking.
• There may be racist, homophobic or other discriminatory language.

18

• Suitable for only adults.
• No one younger than 18 may watch an 18 film in a cinema or purchase an 18 film.
• 18 films include the following; very strong violence, frequent strong language and/or very strong language, strong portrayals of sexual activity, scenes of sexual violence, strong horror, strong blood and gore, real sex, discriminatory language and behaviour.

Horror Genre

Nine frame analysis

Frame One

When recording this we had to do the shot a number of times because people kept walking past and kayleigh kept laughing, smiling or looking at the camera. After a few times of redo-ing the shot we eventually got the right one. The dinner hall was empty which made the shot more effective as you could here kayleighs footsteps as she was walking. However we ended up putting music over the top to make it more dramatic, therefore you couldnt hear the footsteps.

Frame Two/Three

When recording these two shots, of kayleigh walking through the door, we had to be very careful of where kayleigh was standing and make sure her arms and hands were in the same place through-out the two shots, so the video ran smoothly and the continuity was good. This took us a few shots to get right, but in the end we completed it.

Frame Four

For this shot we wanted to make Jess look very alone and isolated, so we took a long shot of her sitting down with empty chairs surrounding her to emphasise the fact she is alone. We had to make sure the focus was right on the camera so we could see Jess clearly.

Frame Five

In this shot we wanted to have Kayleigh walking up the stairs and then approaching Jess, so we had to position the camera at an angle were the stairs were in the shot aswell as Jess. We had trouble with this part because we started to fade the music out ready for when the conversation between them started. However the music didnt fade out smoothly and was actually quite abrupt, this sounded unproffesional and staged.

Frame Six/Seven

These two shots are demonstrating the 180 degree rule. This shows the on-screen relationship between a character and another character. An imaginary line called the axis connects the characters and by keeping the camera on one side of this axis for every shot in the scene. The first character will always be to the right of the second character, who is then always left of the first character. When watching these clips back, they could of spoke louder.

Frame Eight

When we recorded this shot and watched it back, as Jess was running down the stairs the camera shook and this didnt make our shots look professional. We shouldve moved the camera to a more stable place so the camera did not shake.

Frame Nine

This was our last shot and was of Kayleigh comforting Jess. This shot ended quite quickly and should of been made longer. Also you couldnt really see either of there faces.